Hey, Georgia! What’s YOUR Superpower?
Made with Steve Bodow, EP of The Daily Show
This video was part of a larger video campaign we produced alongside the EP of The Daily Show to empower Georgia voters to participate in the historic 2021 Senate runoff election. “Voting Superpowers” garnered over 4 million impressions across social media, some great earned media including with the AJC. Our signature brand of smart, quick, and hilarious messaging was able to reach and resonate with the Georgia population helping contribute to higher voter turnout.
This was filmed at the height of the COVID-19 pandemic, so we were very intentional and careful by filming outside and spacing the crew far apart. Our VFX guru Chris Nalesnik killed it with the special effects, which took the video to another level.